http://www.banditprinting.com/2010/11/eisner-warren/
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 The Spirit 10 1975 Warren Magazine Will Eisner  US $10.00
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 The SPIRIT 10 VF Will Eisner Warren Mag 75 color pgs US $9.02
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 The SPIRIT 10 VF flaw Will Eisner Warren Mag 75 color US $7.62
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 The SPIRIT 9 FVF label Will Eisner Warren Mag 75 color US $8.32
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 The SPIRIT 9 NM Will Eisner Warren Mag 75 color pgs US $17.89
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 The SPIRIT 8 NM Will Eisner Warren Mag 75 color pgs US $17.89
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Help with terms: Why they are important in Advertising / Mass Media?
Medium
Mass media
Network/post-network eras (TV)
Conglomerate
Horizontal integration
Vertical integration
Major media companies
Time Warner
News Corp.
Disney
Convergence
Synergy
Cross-promotion
Branding
Political economy
Batman
“Batdance”
Hollywood blockbuster
Presold property
Upscaled genre
Saturation release
Intertextuality
Repackaging and recycling
Disneyland (TV show)
The Disney Decade
Michael Eisner
The Lion King
Weddings of a Lifetime
Estella Warren for Chanel No. 5
Oligopoly
Propaganda
Wheeler-Lea Act of 1938
Narrowcasting
Bob Pittman
Psychographics
“TV babies”
The MTV videos we watched for class
(including ones linked from the online
syllabus)
MTV style
Miami Vice
Google
Search ads
Banner ads
Open vs. closed (re the Internet)
“Information wants to be free”
Walled garden
“Donʼt be
it is because they control the media.
Don Keough on Warren Buffett
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The Spirit 10 1975 Warren Magazine Will Eisner US $10.00
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The SPIRIT 10 VF Will Eisner Warren Mag 75 color pgs US $9.02
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The SPIRIT 10 VF flaw Will Eisner Warren Mag 75 color US $7.62
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The SPIRIT 9 FVF label Will Eisner Warren Mag 75 color US $8.32
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The SPIRIT 9 NM Will Eisner Warren Mag 75 color pgs US $17.89
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The SPIRIT 8 NM Will Eisner Warren Mag 75 color pgs US $17.89
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 The SPIRIT 8 VFNM Will Eisner Warren Mag 75 color pgs US $13.39
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 The SPIRIT 7 VF label Will Eisner Warren Mag 75 color US $6.92
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 The SPIRIT 6 VF label Will Eisner Warren Mag 75 color US $7.62
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 The SPIRIT 6 FVF Will Eisner Warren Mag 75 color pgs US $8.32
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 The SPIRIT 6 VF Will Eisner Warren Mag 75 color pgs US $9.02
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 1974 WARREN MAG THE SPIRIT 2 VFN WILL EISNER US $15.00
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 EERIE 55 WARREN 1974 VF KELLY COVER EISNER SPIRIT MONES NEARY US $19.00
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 The SPIRIT Magazine 1 FN 1974 8 Page Color InsertWill Eisner WarrenThrills US $16.19
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 THE SPIRIT 1 92 NM 1974 WARREN WILL EISNER HIGH GRADE US $80.00
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 THE SPIRIT 2 92 NM 1974 WARREN WILL EISNER HIGH GRADE US $52.00
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 SPIRIT MAGAZINE 7 VF WARREN WILL EISNER US $24.00
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 SPIRIT MAGAZINE 6 NM WILL EISNER WARREN US $48.00
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 SPIRIT MAGAZINE 5 NM WILL EISNER WARREN US $48.00
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 SPIRIT MAGAZINE 4 NM WILL EISNER WARREN US $48.00
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