http://www.banditprinting.com/2011/03/big-war/
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 Star Wars CCG Reflections III Come Here You Big Coward  US $.41
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 Transformers Universe 2003 Exclusive Nemesis Prime Big Convoy Beast Wars US $58.50
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 ANTIQUE ABRAHAM LINCOLN FRAMED ENGRAVING PRINTS CIVIL WAR BIG LOT SIGNED US $71.10
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 WAR COMIC BOOK Big Lot COMMANDO Stories VINTAGE Battle 1980 US $149.99
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 BIG LOT War Comic Books Battle Attack War in Picture Library VINTAGE US $139.99
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 4x Large Lego SWORDLEAF w 7 Leaves Clip Star Wars 7128 Big Green Plant Leaf US $6.99
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t-shirts, books and lightsabres -the Star wars merchandise craze
This bank holiday was national 'Star wars' day -que all the jokes about May the 4th be with you -well done, glad we got that out the way early. Mention of Star Wars made me think about the huge amounts of toys, books, cds and other gear that has come out other the years alongside the movie. If it can be sold it has had the star wars logo on it -Bubble bath, posters, toys etc- but maybe thats the brilliance of George Lucas right there.
Star Wars was the first real film to think about merchandising for a film, and it paid off big time. Lucas's contract stated that he got the rights to produced merchandise on the movie, which with merchandise for films not being the big business it is now -Fox were to fussed- Was that a mistake? No one imagined that the films would be that big and bring in that much money -not even Lucas himself- he just had an idea of how to market the movie. Taking the merchandising rights allowed him to produced what he wanted to help sell the movie -and when Star wars mania hit the world, he just couldnt keep up with the demand for the promotional merchandise. The cash that came in from all the memorabillia convinced the banks to lend George Lucas the money to film the sequel and put more money into his company Lucasfilm Ltd (and the rest is history).
The movies didnt just change film making -but film marketing to. Ever since there have been art books, action figures, t-shirts and many more items of branded merchandise. The bigger movie companies saw the dollar signs appear in their eyes and started cranking out the merchandise by the thousands- but given the money that was being generated can we blame them? It equals to more money coming in from the movie and much more publicity. Its works as well, because almost all of us have some piece of movie merchandise, even if its just a small piece -a poster, a t-shirt etc. George Lucas saw the potential in this and ran with it for his tiny sci fi movie -and it paid off big time.
Warhammer 40000; One Big War
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Star Wars CCG Reflections III Come Here You Big Coward US $.41
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Transformers Universe 2003 Exclusive Nemesis Prime Big Convoy Beast Wars US $58.50
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ANTIQUE ABRAHAM LINCOLN FRAMED ENGRAVING PRINTS CIVIL WAR BIG LOT SIGNED US $71.10
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WAR COMIC BOOK Big Lot COMMANDO Stories VINTAGE Battle 1980 US $149.99
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BIG LOT War Comic Books Battle Attack War in Picture Library VINTAGE US $139.99
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4x Large Lego SWORDLEAF w 7 Leaves Clip Star Wars 7128 Big Green Plant Leaf US $6.99
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